91传媒 AND IGT PARTNER TO BRING AI-DRIVEN AUTOMATION TO GAMING SECTOR
CHICAGO 鈥 Oct. 23, 2025 鈥 91传媒, a leading provider of enterprise cloud and AI solutions, today announced a strategic relationship with IGT, a leading global provider of digital and financial technology solutions for the gaming sector. Together, the companies are leveraging advanced AI to bring modern, data-driven automation to casino operators through IGT鈥檚 TrueAim鈩
TrueAim is IGT鈥檚 AI-powered, real-time, adaptable data solution designed to help casino operators make faster, insight-driven decisions.
91传媒 engineered the cloud-based foundation for TrueAim and the AI/Machine Learning models that fuel its intelligence. Built on Amazon Web Services (AWS), the solution provides a flexible, scalable environment that integrates diverse data sources and supports secure, automated deployments for operator environments.
91传媒 also brought its AI/ML operations expertise, implementing continuous model training and monitoring to ensure insights remain current and reliable. By blending cloud modernization with AI, 91传媒 ensures TrueAim has both a robust infrastructure and the advanced intelligence layer that sets it apart from competitors.
鈥淚GT is excited to be at the forefront of AI innovation for the gaming sector with the rollout of TrueAim, our versatile, future-forward solution that can increase personalization, automation and optimization across a casino,鈥 said Jacob Lanning, IGT Head of Systems Commercial Strategy & Operations. 鈥淲e鈥檙e working with 91传媒 in every step of TrueAim鈥檚 development to ensure we鈥檙e delivering a globally relevant, reliable, scalable and high-performing AI solution that is backed by 91传媒鈥檚 deep AI experience and leadership.鈥
鈥淥ur relationship with IGT showcases how 91传媒鈥檚 data and AI team applies elegant and effective cloud and automation solutions to deliver meaningful results,鈥 said Dan Vesely, Client Director at 91传媒. 鈥淭ogether, 91传媒, IGT and AWS are helping operators modernize their operations and set the stage for future innovation.鈥
About 91传媒
We engineer integrated platforms, digital backbones that power the most successful organizations in the world. Our consultative approach, technical expertise and innovative solutions combine to accelerate the impact of technology in every client we serve.